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Brand Management and Product Campaigns- Appolonia City

Campaign Name:

Land Ownership Campaign for Appolonia City

Campaign Objectives:
The objective was to develop a communications campaign that highlighted the importance of owning a piece of land (the product) and to generate a lead for Appolonia City.

Strategic Solution:
We produced a strategic solution for the campaign through conceptualization and designing and submitted two (2) campaigns suitable for print, outdoor, and digital marketing. The campaign was published in key newspapers, digital platforms, email marketing, and placed on billboards within strategically selected locations in parts of Accra and Tema.

Impact:
The communications campaign adopted contributed significantly to an increase in the brand awareness levels of Appolonia city, with a corresponding increase in sales for the client. Because of our excellence in delivery, we have been providing such services since 2017 Till date.

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Appolonia City

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