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Communications Strategy For ProfArts

Professionalization of Artisans (ProfArts)

Campaign Objective:
The campaign’s objective was to increase access to training and opportunities in artisanal professions for people to enter artisanal professions as a way of earning a living.

Strategic Solutions:
We developed a comprehensive communications strategy and implementation tactics for the project. This strategy included the development of the project theme and name, brand and visual identity, project brand manual, and communication materials suitable for the target audience. We adopted the use of infographics and other captivating creative illustrations to create the right content for the communication materials which helped to send the right message to the target audience of the campaign. Our mobilizers visited workshops within the selected locations to engage the artisans and invite them to the registration centers. We also liaised with the technical advisors, project managers, and communication officers of GIZ-Ghana, and other implementation partners on the project to effectively execute the campaign and successfully achieve the goals of the ProfArts campaign.

At the end of the pilot phase of the ProfArts campaign, 1578 artisans visited during the campaign were registered at the twenty (20) registration centers across the country.


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