The key objectives of this campaign were to increase insurance awareness levels, increase appreciation of the difference between insurance and other financial services, deepen knowledge of insurance, change negative attitudes towards insurance and MFI companies, and improve recourse mechanisms for efficient handling of insurance clients’ needs.

Strategic Solutions:
In providing a strategic solution for this project, we developed a project plan that had a fair distribution of different activities to reach the target audience without exposing the target audience and the project to COVID-19. We designed activities for the project which included Open-Market Outreach sessions, Socially Distanced Durbars, Stakeholder meetings, Radio Talk Shows, Broadcast through Information Centers, TV Interviews, Social Media Campaign, and the development of an Insurance Awareness Website.

Impact:
In the first three (3) months of the campaign, we generated over 7,000 followers, reactions, and comments on Facebook and Instagram in 3 months.

Publications:

https://www.thefinderonline.com/news/item/19884-iacg-embarks-on-insurance-awareness-campaign

https://www.ghanaweb.com/GhanaHomePage/business/NIC-IACG-others-roll-out-massive-sensitization-campaign-on-risk-management-747258

https://citinewsroom.com/2020/09/iacg-kicks-off-nationwide-insurance-education-and-sensitization-for-market-traders/

https://www.myjoyonline.com/business/economy/iacg-begins-nationwide-insurance-education-sensitisation-for-market-traders/