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Agricultural Product Launch- Shaaba Group Limited

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The project involved organizing a high profile event to launch new agricultural products introduced unto the Ghanaian market, and invite key stakeholders in the Agribusiness value chain as well as the media to attend the event. Key personalities including the then Minister of Agric, Minister of Trade and other major sector players were in attendance. We also invited 14 media houses to cover the event for radio, TV, print and online and conducted interviews during the event to capture key messages from the client and their partner stakeholders present during the event.

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