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Ghana Health Service- YMK App Install Campaign

Campaign Objective:

To introduce the app, drive participation, engagement, and downloads among the youth audience.

Ghana Health Service developed an app (YOU MUST KNOW – YMK) for young adults for easy access to health information. We worked with representatives from the Ghana Health Service to develop scripts for jingles and titbits for the campaign. We also oversaw the production as well as the deployment of jingles via selected radio stations through media buying.

Campaign Objective:
The main objective of this campaign was to introduce the YOU MUST KNOW (YMK) App developed by Ghana Health Service to young adults for easy access to health information.

Strategic Solution:
We developed a strategic solution aimed at driving participation and online engagements. We also encouraged the download of the app among the target audience (youth). Scripts for jingles and health titbits were developed and produced for the campaign and aired on selected radio stations through years of experience and excellence with media buying. Engaging content were shared on social media to educate, inform, and engage the target audience on the YMK app.

The strategy used elicited the participation of the target audience with over 4.7K downloads of the app, over 114,983 reach, 320,775 impressions, and 7543 engagement on social media.