Invest in her
WUSCPerception change campaign, activation, events
360 campaign on female inclusion in male-dominated professions.
Challenge:
Address the root cause of gender inequality faced by young women, and also engaging with industry actors to create an enabling environment that ensures young women's access to decent work.
Idea:
Showcasing young women already involved and succeeding in male-dominated trade areas/professions and telling their success stories as inspiration for the Ghanaian female child to know that WOMEN CAN!.
