PUMA GAS
Events, branding, activation
An awareness campaign on Cylinder Recirculation Model (CRM).
Challenge:
Build confidence in Ghanaian LPG consumers for them to trust the safety guarantee of the Cylinder Recirculation Model (CRM) by creating a top-of-mind awareness campaign on the benefits of exchanging old cylinders for new, safe ones with Puma Gas.
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Idea:
Take advantage of LPG consumer testimonials (word-of-mouth marketing strategy) to drive home the goodness of exchanging empty cylinders for filled and safer ones. Hence, our big idea for the campaign - “GOOD EXCHANGE.”
