Star Assurance Group
TV, radio, outdoor, activation, events, mass media communication
A brand refresh campaign for the Star Assurance Group.
Brand guide:
Develop a brand refresh guide on how the Star Assurance Group looks and feels and how the elements work together to form a consistent brand identity. In summary, the task catered to the do's and don'ts when using the Group's brand elements.
Idea:
Make the brand light, friendly, and approachable, unlike conventional insurance brands that come across to people as serious and boring. The communications took the online route to appeal to the modern-day, youthful Ghanaian.
